Integrating Gravity Forms with Momentum AMS

Option 1: GravityCerts Plugin (Preferred Vendor)

Why Agencies Choose GravityCerts:

• Uses Momentum AMS API for direct integration — no manual webhook setup

• Entire setup and mapping is done within your WordPress admin

• Supports unlimited forms and submissions

• Automatically sends form submissions, attachments, and mapped fields into AMS

• Works with ACORD and custom PDF form prefill via Reverse Mapping

Included Features:

• Unlimited forms & submissions

• Conditional logic

• Canopy Connect integration for prefilled driver and vehicle data

• File uploads sent directly to insured records in AMS

• Integrates with Momentum CRM, AgencyZoom, and Cover Whale

• Ability to resend form entries

• Automatic updates and premium support

How It Works:

1. Install GravityCerts on your WordPress site

2. Connect to Momentum AMS using your API credentials (done inside WordPress)

3. Map your Gravity Form fields to AMS fields using the GravityCerts mapping interface

4. Publish your form on your website

5. When applicants submit the form, their data flows directly into AMS — no extra steps required

Because GravityCerts uses the API, data arrives in real time and can immediately be used in quote applications, insured records, and prefilled PDFs.

Learn more about GravityCerts and how to get started: https://momentumamp.com/our-partners/gravitycerts 

Option 2: Manual Webhook Integration

If you are not using GravityCerts, you can still connect Gravity Forms to Momentum AMS using a webhook.

This method requires:

• Gravity Forms Webhooks Add-On (Elite license)

• Adding AgencyID and FormName as hidden fields in your form

• Posting form data to Momentum AMS via our API

For detailed, step-by-step setup instructions, refer to the article:
Form Webhook Integration and Mapping in Momentum AMS

Best Practices

• If you want a plug-and-play, no-AMS-setup solution, choose GravityCerts

• If you are comfortable with JSON mapping and AMS-side setup, use the manual webhook

• Always test before going live

• Keep your FormName consistent so AMS auto-applies your saved mappings