In Momentum AMS, a Prospect is any potential client who has not yet purchased a policy. Adding a Prospect is the first step in the commercial workflow. This profile will store contact information, quotes, insured items, and all related documentation as you move through the sales process.
Step-by-Step: Adding a Prospect
Click the “+” Icon
From anywhere in Momentum AMS, click the “+” icon at the top of the left navigation.
Select “Prospect/Leads”
In the dropdown menu, choose Prospect/Leads.
Enter Prospect Details
Name – Select whether the Prospect is an Individual or Business and enter the full name.
Status – Leave as Prospect (default).
Contact Information – Add phone number, email address, and physical address.
Save the Prospect
Click Save to create the Prospect profile.
Step 2: Add a Quote Received
Go to the Quotes Tab
From the Prospect’s profile, click the Quotes tab at the top.
Select “Quotes Received”
Choose Quotes Received even if you have not actually received a quote yet.
We use this option now so that Momentum AMS will later allow us to generate ACORD forms and link insured items during the quoting process.
The actual Quote/Policy shell will not be created until you save this entry in the next step.
Click “Add Quote”
Click the Add New button to begin entering the initial quote details.
Enter Initial Quote Details
Enter Temporary Quote/Policy number for the Quote ID
Effective/Expiration Dates – Enter the expected policy term.
Optional at this stage: Enter Quote Stage – Select the company you anticipate quoting with.
Optional at this stage: Enter Carrier/MGA – Select the company you anticipate quoting with.
Enter Business Type – (New Business, Renewal, or Rewrite)
Enter Line of Business – Choose the applicable coverage type (e.g., Commercial Auto, General Liability).
Leave the Premium Amount and Billing Type blank during this step. This will be added once the quote is received from MGA.
Save the Quote
Click Save to record the Quote/Policy shell in the Prospect’s profile.
Once saved, the shell is created and ready to be updated later when the actual quote is received.
Step 3: Add an Opportunity
Once the quote has been created in Quotes Received, the next step is to create an Opportunity.
Opportunities in Momentum AMS track the sales process, renewal progress, or service pipeline for a specific policy or line of business.
Go to the Opportunities Tab
From the Prospect’s profile, click the Opportunities tab at the top.
Add a New Opportunity
Click Add New.
Fill in Required Fields
Line of Business – Select the line you are quoting (e.g., Commercial Auto, General Liability).
Needed By – Enter the date the quote or proposal must be delivered.
Opportunity Stage – Choose the current stage (e.g., Review Customer Requirements, Proposal in Progress).
Assigned To – Select the agent or CSR responsible.
Add Optional Information
Opportunity Type – New Business, Renewal, or Remarket.
Win Probability – Estimated likelihood of closing the sale.
Description – Any notes about the opportunity’s context.
Is Renewal / Is Requote – Check if applicable.
Link Policy/Quote
In the Policy/Quote field, select the Quote you created in Step 2.
Save the Opportunity
Click Save Changes to record the opportunity.
This will now appear in your Opportunities Pipeline view and can be tracked throughout the sales process.
Step 4: Add Insured Items
Before adding any insured items, you must first add at least one Location for the Prospect. This ensures that properties, buildings, and other location-based items can be linked correctly in the policy or ACORD forms.
Add a Location
Go to the General Tab
From the Prospect’s profile, click the General tab at the top.
Open the Locations Section
Inside the General tab, click Locations.
Add a New Location
Click Add New and fill in the location’s address and any other required details.
Check “Copy as Property”
Before saving, check the box Copy as Property.
This will automatically create a matching property record that will be needed for ACORD form generation.
Save the Location
Click Save to add the location and its linked property.
Add Insured Items (Start with Property)
Even if you are not writing property coverage, you should always start with adding Property as an insured item.
This information is required for the ACORD 125 General Information section.
The property record can also be used to link other insured items like vehicles or equipment to their physical location.
To Add Property:
Go to the Insured Items tab and select Properties in the Prospect’s profile.
Click Actions then Edit and enter details such as:
Property Name/Identifier
Address (should match the location entered earlier)
Complete the Additional information at the top right
- Complete the City Limits and Interest information
Complete Additional 1 Construction Type, Year Built, Roof Material, etc (if known)
Complete Additional 3 for the updates
Enter Premises Information for the desired property coverage
Click "Copy Fields to Acord Forms"
Open Acord 140 dropdown and chick Premises Information (Your information on top will fill in and you can add any additional info.)
Click Update to save the property record.
Add General Liability Information
Once the property is added:
Go to the Insured Items tab.
Click General Liability.
Click Add New
Enter all applicable GL details, including:
Limits (Per Occurrence, Aggregate, Products/Completed Operations)
Deductibles
Class Codes and Descriptions
Annual Sales, Payroll, and Subcontractor Costs
Click Save Changes.
Step 5: Generate ACORD Forms
Go to the Documents tab and select Forms
Search for “All PDF Forms”
Scroll to the bottom search bar and type All PDF Forms.
You can click the star icon next to any form to mark it as a favorite for future use.
Select the ACORD 125
Locate the ACORD 125 (Commercial Insurance Application).
Click Actions then Edit to the left of the form name.
Link the Form to the Quote and Property
In the ACORD 125 setup screen:
Select Policy – Choose the Quote you created earlier.
Select Property – Choose the property you added in Step 3.
Optional: Set All Questions to no
Edit any fields that were not prefilled from the system data.
Click Save when complete
Repeat for Other Forms
ACORD 140 (Property) – Complete if property coverage applies. Link the same policy and property.
ACORD 126 (General Liability) – Link to the same policy, and select the GL rating information.
Review and Save
The forms can now be downloaded, printed, or attached to emails for submission to carriers.
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